Orly the Ox completes busy year as bicentennial mascot for county
More 200 social media posts, TikTok videos and many appearances

Photo by Brenda Tremblay: In one of his boldest outings, Orly the Ox went kayaking on Glenwood Lake and made it close to the Medina Waterfalls on Aug. 18. He met up with the Buffalo paddle People, a kayaking group that goes to sites all over WNY. Orleans County is popular with kayakers, especially the Oak Orchard Creek and Glenwood Lake in Ridgeway.

Photo by Isabella Zasa: Orly the Ox made it to the top of the Mount Albion Tower in one of his journeys in Orleans County in 2025. Orly had more than 200 social media posts on Facebook and Instagram about local historical sites, notable residents of the past and local attractions. Orly also went kayaking, hydro-biking, skateboarding and tackled many adventures in Orleans County during all four seasons. Orly also is featured on about 200 TikTok videos.
By Natalie Baron, Orleans Hub contributor
ALBION – Orly the Ox has completed a busy year promoting Orleans County, highlighting prominent spots and other locations and people that were lower profile.
Isabella Zasa and Tom Rivers were the driving force behind Orly’s adventures in 2025. Zasa works as a tourism assistant and digital content creator for the Orleans County Tourism Department, Rivers is the Orleans Hub editor. Both are members of the Orleans County Bicentennial Committee.
The committee picked an ox as a mascot for the county to celebrate the 200th anniversary in 2025. Oxen were critical in transporting early settlers across rough terrain. The oxen helped clear land and plow fields. They are somewhat underappreciated for their important role with the early settlers.
The committee wanted to recognize the oxen and acknowledge their link to the pioneers. The group also decided to have an ox in costume as a fun way to promote the bicentennial.
“Orly” was initially intended to just appear in Medina’s Parade of Lights in 2024, walking in front of the Bicentennial Committee’s float that included an ox statue. But Orly was popular along the parade route. (Lucy Rivers, the daughter of Tom Rivers, wore the costume in that parade with her sister Cordelia following up at Albion’s lighted parade in December 2024.)
Orly’s look was created by Robyn Watts of Medina, who makes many of the costumes for the Medina musical products and also for Lake Plains Players. She gave Orly a vest with all 10 towns, four villages and some of the hamlets. She also embroidered some of the early names – Newport for Albion and Saltport for Holley.
Zasa noticed how Oswego County uses a character, Ozzy the Elf, to highlight sites in that county. She suggested an ox be used to showcase places in Orleans County. Orly was activated last January for the task, and he kept up a busy pace, with at least five social media posts a week.
Zasa and Tom Rivers worked as team on the social media posts. They would share the duties of wearing the costume, taking the photos and writing the blurbs.
Zasa put together an active social media presence for Orly on TikTok, Facebook and Instagram. Tourism’s Facebook followers have nearly doubled in the past year from 2,300 to 4,500 and many of the Orly posts get hundreds of likes.
Catherine Cooper, Orleans County’s historian, loves Orly and said he has helped the community better understand local history.
“Orly’s delight in exploring the treasures of Orleans County is infectious,” Cooper said.
Zasa said the Orly posts connected with many in the public, who enjoyed the authentic storytelling over AI-generated content.
“We covered the bigger attractions and hit the smaller niche things,” she said. “It was to promote the county in a fun way.”

Photos by Marsha Rivers: (Left) Isabella Zasa, a tourism assistant and digital content creator for the Orleans County Tourism Department, takes a picture of Orly on West State Street in Albion by the historical marker for Grace Bedell, an Albion native who wrote a letter to Abraham Lincoln, urging him to grow a beard during the presidential campaign in 1860. Lincoln took her advice. Bedell, 11 at the time, was living in Westfield at the time when she sent the letter. (Right) Tom Rivers, Orleans Hub editor, takes a photo of Orly holding a cake with “200” with the Orleans County Courthouse in the background. This was right before the April 15 anniversary of when Orleans County was officially recognized by the State legislature as its own county, after splitting off from Genesee County. Rivers and Zasa took most of the Orly photos and wrote the features about him in 2025. They also took turns wearing the Orly costume throughout the year.
Orly picked up fans outside of the county, too. The NYS Canal Corp. often would like and share his social media posts and invited Orly to the bicentennial celebration to kick off the 200th anniversary of the canal season, a ceremony that was cancelled due to flooding on the eastern end of the canal.
Zasa said Orly helped people learn about the county, with people from other towns seeing assets that didn’t realize. The post about Orly climbing Mount Albion Tower included comments from people in Medina who didn’t realize there was a 68-foot-high tower in the back of the cemetery.
Rivers has worked as a local reporter for nearly 30 years now. He has done features about many of the local sites over the years. He saw the Orly features as a challenge to see how well he knew the community. He was also able to draw on historical columns from Catherine Cooper and past county historians, Matt Ballard and Bill Lattin.
Another way the community got to connect with Orly was via the Flat Orly challenge, where people could color printouts and take him on an adventure, snapping a commemorative photo. Flat Orly was featured in New York City, Iowa and other states. These photos were featured on Orly’s social media pages.
Orly was named the Grand Marshall of Albion’s Strawberry Festival. He also attended the Lyndonville parade, Barre tractor parade, and the Albion Christmas parade.
Orly was intended to be a 2025 phenomenon, and then head to retirement. But Rivers and Zasa said Orly is much loved by many people who would be sad if he went away.
They concocted a storyline were Orly meets up with a long-lost brother, Scout, and the two will work together in 2026, celebrating the 250th anniversary of the USA.
Zasa and Rivers also want to make a book of Orly’s 2025 adventures, an effort that will be a fundraiser for the Cobblestone Museum.
Click here to see Tourism’s Facebook page to see more of Orly’s adventures.

Photo by Isabella Zara: Orly the Ox ended his active year of 2025 by being reunited with his brother Scout at Welker Farms on Sanderson Road in Shelby. Scout was added to the storyline for Orly, giving him a brother as a partner in 2026 to help celebrate the 250th anniversary of the country. Robyn Watts made both of these ox costumes. Orly has a vest with the names of towns, villages and some of the hamlets in Orleans County. Scout has a more patriotic themed vest.

































