Chamber award winners praised for commitment to Orleans County

Photos by Tom Rivers: Heather Smith, the CEO and a partner at Velocitii, accepts thanks the Orleans County Chamber of Commerce for naming the company in Medina as its “Business of the Year” for 2025. She is joined on stage by Velocitii leaders, Jeff Brandt, chief information officer, and Brian O’Neill, vice president of sales. The awards celebration was held Oct. 23 at the White Birch Golf Course.
LYNDONVILLE – The Orleans County Chamber of Commerce presented nine awards to businesses and committed citizens during the Chamber’s 27th annual awards banquet last month.
Darlene Hartway, the Chamber’s executive director, told 125 people at the banquet that the county has a strong backbone of business owners.
“Our local business owners invest their time, talents and money not only into their own businesses, but into the entire community,” Hartway said at the Oct. 23 banquet. “They donate, volunteer, serve on community boards and actively participate in the community.”
The award winners were nominated by other businesses and residents in the county.
“Local business owners are tenacious,” Hartway said. “They fight through times of loss and hardships. They sacrifice family time, financial rewards, wear and tear on mind and body, simply to serve their neighbor communities. I am in constant awe of people who make the commitment to invest in themselves, their businesses, and their community.”
Business of the Year: Velocitii
Velocitii opened 11 years ago and operates out of the Olde Pickle Factory on Park Avenue in Medina.
Velocitii is a business process outsourcing company. It provides support for other businesses, handling calls for customers about plans, billing and troubleshooting. Velocitii works with companies in healthcare, waste management, hospitality, e-commerce, auto insurance and technology.
Velocitii was founded by Roger Hungerford in the Olde Pickle Factory, initially with six employees. Velocitii each of the past three years has been named a top workplace in the Rochester region, placing in the mid-size company category (125 to 300 employees).
The company is now owned by Heather Smith (CEO), Brian O’Neill and Jeff Brandt. It has grown from 55 employees to 180 in the past three years.
Most of the employees work from home and Smith said Velocitii values work-life flexibility for the employees, while maintaining customer service for its clients.
The company provides paid time off to volunteer in the community, and strives to reward employees with other recognitions throughout the year.
“I want to thank the management team and the employees,” Smith said. “We look forward to many more years in the Orleans County community.”
Lifetime Achievement Award: Rita Zambito

Rita Zambito accepts the award for “lifetime achievement.” She has led a very successful real estate business in Orleans County and the region.
Rita Zambito in less than 20 years has turned a startup real estate business into a powerhouse in the region with 80 real estate agents that handled 600 transactions, topping $100 million in 2024.
“She has reached sales volumes thought unattainable in her market,” Hartway said.
Zambito started selling real estate in 1995. In 2006, she launched Zambito Realtors with her son, Mark. In 2021, she bought into the nationwide Berkshire Hathaway HomeServices.
She also has assisted her other son Michael with the very popular Zambistro restaurant in Medina, handling the back office operations.
Her daughter, Mandy Gotham, works out of the Berkshire Hathaway office in Orchard Park.
Zambito said she took chances on the business as a single mother. Her children have all been great to work with.
Hartway praised Zambito for being a great role model for women in business locally.
“This award is so deserving,” Hartway said. “You have been a beacon in our community.”
Business Person of the Year: Dan DeCarlo
Dan DeCarlo accepts the “Business Person of the Year” during the Chamber banquet. DeCarlo has been involved in the family business of selling auto parts in Albion ever since his father purchased Arnold’s Auto Parts in 1968. Dan was 8 years old back then.
After taking over the business when his father retired 10 years ago, DeCarlo has been a big supporter of the Royal Body Shop Outreach Ministry which has a community refrigerator stocked with food outside Arnold’s, 116 North Liberty St. The outreach ministry has many other events throughout the year, including a massive Easter egg hunt, Trunk of Treat at Beggar’s Nite and free chicken barbecue dinners.
DeCarlo also has organized many car shows and cruise-ins over the years.
His business ethics and support of community have earned him the Business Person of the Year. DeCarlo said he is a low-key guy who doesn’t like to be in the spotlight.
“I want to thank my employees, customers and friends who come in every day to support us,” he said. “I’ve spent almost my whole life at the store and in the downtown community. It’s been quite a ride.”
New Business of the Year: Homestead Pest Control
Jacob Ivison, owner of Homestead Pest Control, accepts the award for “New Business of the Year.”
The business is based at 109 East Bank St. in Albion. Hartway, the Chamber director, said the Chamber appreciates Ivison investing in a brick-and-mortar site in downtown Albion as well as offering the pest control services to the community.
Ivison was working as a delivery driver for an agricultural chemical facility. He met the owner of a pest control business sin Middleport, and that person directed him to a new career.
Ivison works with residents and business owners to rid the sites of bugs and rodents.
“Orleans County has been very good to me,” he said.
Hidden Gem: Hurd Orchards
Amy Machamer, co-owner of Hurd Orchards on Route 104 in Holley, accepts the “Hidden Gem” award which goes to a business that brings in tourists and visitors to the county.
Machamer is the seventh generation in her family to be part of the farm. Her daughter, Amelia Sidonio, is the eighth generation.
Amy has teamed with her mother, Susan Hurd Machamer, to run the farm the past 40 years. Hurd Orchards, located at 17260 Ridge Rd., is an EcoCertified farm that uses sustainable and environmentally responsible growing practices.
“Our hope is to be ambassadors to the fruit culture,” Machamer said about the Chamber event. “Our message is to bring simple goodness to the broad world around us.”
While the farm has adapted to changes, Hurd Orchards stays authentic, Machamer said. Hurd Orchards welcomes many visitors for events, including luncheons with food prepared from an 1895 cookbook. The steamed quince pudding is a popular item. A pear luncheon features the Seckel pear which are grown at Hurd’s.
Hurd Orchards sells fruits commercially, and has a bakery and jam kitchen. They raise elegant flowers and make up gift baskets to order.
“It’s been almost two centuries of filling Western New York with beauty and flavor,” Machamer said about the farm. “We draw a lot of people from very far away. We’re proud of that, and we have dedicated ourselves to Orleans County.”
Agricultural Business of the Year: RLW Cattle
Chamber board member John Ivison presents the Agricultural Business of the Year award to RLW Cattle, which is owned by Patrick and Rachael Woodworth. They were unable to attend the award’s banquet. Their children – Lane, Nathan and Morgan – accepted the award on their behalf.
The family also owns Sandy Knoll Farms, a fruit and grain operation. The Woodworths have had beef animals for the kids to show in 4-H.
The family decided to raise registered beef. Patrick and Rachel moved the family into the Woodworth family homestead in 2013, and brought cattle back to the farm. They revived the pastures, and named the business RLW in honor of Patrick’s grandfather, Ralph Leo Woodworth.
In 2023, their first beef was USDA inspected and packaged for resale — and the community welcomed their locally raised beef with enthusiasm and pride. By spring 2024, they opened their storefront on Swett Road and have continued to grow with the support of local families who value quality, local agriculture and tradition.
Phoenix Award: Newell Lounge/Shirt Factory
Andrew Meier, right, and his partner Richie Sarrero accept the Phoenix Award for their efforts to restore and repurpose the Newell building at 113 West Center St.
Meier, an attorney in Medina, purchased the building in 2005. He has worked 20 years to upgrade the property, which was once home to the Newell Shirt Factory business.
The building now has three floors of different businesses. In 2006, the first business, the Shirt Factory Café, opened. It has since been restructured and is a restaurant and cocktail lounge known as the Shirt Factory.
Several businesses, including 810 Meadworks and a salon opened there, but moved out, creating new opportunities for Meier to try other ventures. The result was creating a coffee and snack shop called Factory Espresso, which opened in the spring of 2024, and a classic cocktail bar called the Newell Lounge which opened this spring.
Total remodeling of the second floor created space for Webster, Schubel and Meier to move their law offices there. The third floor renovation is home to the Hart Hotel, with 10 boutique rooms.
Meier and Sarrero plan to eventually have the Lounge open every day. They are expanding the kitchen and adding an outdoor event space in back of the building.
Community Service Award: Genesee-Orleans Ministry of Concern
Jami Allport, executive director of the Genesee-Orleans Ministry of Concern, said the agency is seeing an increased demand for assistance from the community. Reita Fletcher, the Chamber treasurer, is in background.
The Ministry of Concern has expanded its efforts in the community. Last year it started a food and personal care pantry at Albion Central School in the middle and high schools.
The organization known for years as “The Agency of Last Resort” also has increased outreach for the local homeless population.
GOMOC began in 1955 as the Migrant Ministry. The agency focused on meeting the basic needs of migrant families who were vital to the local economy, but often lacked access to stable housing, transportation and essential services.
Over time, the GOMOC mission was expanded to serve all individuals and families in crisis in Orleans and Genesee counties. Today, according to Allport, GOMOC operates a wide range of critical community programs which address immediate needs, while helping families work toward stability.
This includes a furniture program, Emergency Assistance Program, Homeless Outreach Program, Youth and Family Empowerment Program, the Mary Grace Room and Rental Assistance Program.
“We are small but we are mighty,” Allport said at the Chamber dinner.
Through these efforts, GOMOC continues to be a lifeline for residents who have nowhere else to turn, Allport said. The organization operates on the belief that every individual deserves respect, dignity and access to resources, regardless of their circumstances.
Allport said the recent federal government shutdown delayed SNAP food benefits and HEAP heating aid, putting more vulnerable people at risk.
Small Business of the Year: Bentley Brothers
Laura Bentley, owner of Bentley Brothers in Albion and Brockport, accepts the “Small Business of the Year” award. Bentley Brothers celebrated its 100th anniversary this year.
Laura is the fourth generation to own the business, which was started in 1925 in Barre by her great-grandfather, Allen Bentley.
“It’s a huge milestone,” Laura said about the century mark. “It’s a celebration of my family and the people who have worked for us over the years. They’ve put in a lot of blood, sweat and tears.”
Allen Bentley originally called the business, J. Allen Bentley, and operated out of the grange building. He sold some of the tractors and Cletrac machines that drained and cleared the Elba mucklands, equipment on tracks instead of tires that would have sunk into the muddy soil.
The business became Bentley Brothers when Allen’s sons, Gerald and Walter, came back from World War II and started working there in the mid-1940s.
Allen died in 1951 and his sons continued to run the business through the late 1970s and early 1980s. They were joined by Dave, his brother Doug and cousin Donna.
Bentley Brothers has been selling Kubota equipment since 1980. Bentley also carries the following brands: Land Pride, Ariens, Gravely, Scag, Stihl, Echo, Terrain King, Brillion, Kubota Generators, Bush Hog, Stinger and Wallenstein.
Laura joined her family at Bentley Brothers 20 years ago and also runs other local businesses in the community. She said she is grateful for the customers, employees and her family members who have put so much into Bentley Brothers the past century.
Today, Bentley Brothers has 22 employees at the two locations.
Laura urged younger adults to be more active in the community, by serving on local boards, volunteering, running for political office or running businesses.
“I encourage you all to think of how you can impact the community,” she said.























