Waldo hunt will highlight Albion businesses
ALBION – A fictional character will write a chapter for Albion businesses next month, when shoppers are urged to visit merchants to find Waldo.
The elusive character, with black-rimmed glasses and striped shirts, will be at 23 Albion businesses from July 1-31. If shoppers can find him in 10 spots, they will be eligible for prizes and coupons.
Each participating shopper will receive a passport with addresses of businesses in the game. If shoppers can find Waldo in 20 spots, they will be eligible for the grand prize. Mayor Dean Theodorakos will pull the name from a basket on July 31. The winner receives a six-volume deluxe set of Waldo books.
Carolyn Ricker, owner of Bindings Bookstore, organized the event. The passport with a list of participating businesses is at her store at 28 West Bank St. She said the promotion is a great summer vacation activity, and a way to support local businesses.
Waldo’s American publisher, Candlewick Press, is teaming up with the American Booksellers Association and 265 independent bookstores all across the country, including Bindings Bookstore, for some hide-and-seek fun while promoting local businesses.
For more information, call Bindings Bookstore at 585-283-4498.