Sticker Shock campaign raises awareness about underage drinking
Students in Orleans County are out placing bright orange stickers on multi-packs of beer and wine coolers this week in the “Project Sticker Shock” initiative to raise awareness about underage drinking.
With the cooperation of 17 local alcohol retailers, youth will be placing the stickers on alcoholic beverages.
“This activity is used to help remind store clerks as well as adults purchasing alcohol that providing alcohol to youth that are under the age of 21 is illegal,” said Pat Crowley, project director for Orleans United Drug Free Communities Coalition.
The message on the sticker also tells adults they shouldn’t purchase alcohol for people under the legal age for drinking.
“Project Sticker Shock unites youth, alcohol retailers, schools, parents, law enforcement and community members in striving for the common goal of reducing underage drinking in Orleans County,” Crowley said.
For more information regarding Project Sticker Shock, or to get involved in Orleans County Drug Free Communities Coalition, please visit www.orleansuniteddfc.com or call Crowley at 585-331-8732.