Sourced Market recognized by Chamber as New Business of the Year
MILLVILLE – Pursuing a dream has led to a local family being named New Business of the Year by the Orleans County Chamber of Commerce.
Sourced Market and Eatery’s owners Charles and Darlene Hartway and their children – Katie Misiti, Travis Hartway and Nathaniel Hartway – will be recognized with other winners at the Chamber’s 20th annual Awards Dinner on Oct. 18 at White Birch Country Club in Lyndonville.
Charles comes from a farming background, but went to work at Hartway Motors in Medina, the dealership owned by his parents, Chuck and Bonnie Hartway. When Chuck decided to retire, Charles and his sisters became partners in the dealership, until he decided to sell his interest and pursue his love of farming.
He and Darlene, with their seven children, bought a dairy farm in South Dakota and moved there.
After several years, a neighbor wanted to expand and offered to buy their land and entire equipment. They decided it was time to move back to Medina .
Charles started a certified organic farm on Fruit Avenue, while Darlene took a microenterprise class sponsored by Orleans County IDA. Katie and Travis also graduated from the class.
In November 2017, the family opened their store on Maple Ridge Road, Sourced Market and Eatery, featuring an array of organic products and locally sourced food.
“We want customers to know where their food comes from,” Darlene said.
All of the family is involved in the business.
Three of their sons run Hartway Brothers Farm near Millville, land once owned by their grandfather. The boys, Nathaniel, Justin and Franklin, grow squash and pumpkins for the market. Nathaniel also works for a farmer in Bliss.
Katie plans the menu every week, handles the majority of work in the kitchen, and also coordinates catering events. Travis is the baker and is often at the counter serving customers. He said one of their most popular features is the “to-go” salads. An example might be an Asian sesame, ginger and quinoa salad. Lunches are also popular, with offerings such as a beet reuben. There are also lentil, Greek and fall harvest salads.
The store sells farm-raised beef from the Bannister family at The Bridges, as well as duck, rabbit, Polish and Italian sausage, lamb and pheasant, all USDA inspected. Their daughter Bailey is married to Robert Bannister. The Bannister farm not only supplies all the beef for the store, but a lot of the apples, peaches and nectarines.
Daughter Martha works at Mile 303, the new restaurant in Medina, and once a month, Darlene collaborates with Mile 303 to do a brunch. A different style of food is featured each time, she said.
Sourced Market and Eatery also carries honey, cheese, jams and jellies, maple syrup, juices, tofu, gluten-free and vegan options and yogurt bowls.
Since opening their doors, they have already expanded and added a room for dining and displaying more produce.
Darlene grows the herbs and some of the vegetables she uses in a garden outside the store’s door.
The store and eatery are open from 7 a.m. to 6 p.m. Tuesday through Friday (eatery closes at 2 p.m.). Saturday hours are 8 a.m. to 3 p.m. (eatery is open all day). Starting in November, the business will open at 8 a.m. every day instead of 7 a.m. on Tuesday through Friday.
They are not open for supper, but the nutritious meals at Sourced sell for $8 to $9 and are a big hit.
“They are healthy, home-cooked and reasonably priced,” Darlene said. “Today’s special is lemon grass beef with jasmine rice and steamed green beans. We do as much farm-to-table as possible.”
Travis said they thought of themselves as being small and an “underdog,” so winning the Chamber recognition was a pleasant surprise.
“This area is growing and has a lot of new business, so we are surprised and very honored by the Chamber award,” Darlene said.