Pooch Playoffs raises $5K for WNY Heroes’ Pawsitive for Heroes

Photos by Ashley Bringenberg: These are 18 of the 32 dogs featured in the Pooch Playoffs.

Posted 15 May 2024 at 6:30 am

Press Release, Ashley Bringenberg Photography

Nikki won the title as Ulti-mutt Cutie of WNY.

BATAVIA – Ashley Bringenberg, owner of Ashley Bringenberg Photography, just wrapped up Pooch Playoffs 2024 with a $5,000 check to WNY Heroes’ Pawsitive for Heroes program.

Pooch Playoffs is a bracket style portrait competition for local pups to raise money for charity and have a barking good time!

Entrants paid $125 to participate and received a custom portrait session, commemorative photo keychain and sWag bag of goodies. Local businesses also jumped in to help with sponsorships in order to allow all $125 of each entry fee to go toward the donation as well as adding $1,000 to the donation check.

“Meeting my $5,000 fundraising goal this year was non-negotiable,” said Bringenberg, a resident of Barre with a studio in Batavia. “Last year we raised $1,584, and that was wonderful, but this year, I really had it on my heart to sponsor a service dog for a local veteran.

“I see how these dogs change the lives of so many local heroes and I wanted us to be a small part of that amazing gift. I felt incredibly motivated to reach that goal, knowing that $5,000 would allow us to cover the cost to train one service dog start to finish. I am so very grateful for all of the participants and sponsors who made it possible”

This year’s competition was held March 19-30 with 32 dogs competing for prizes from local businesses and the title of WNY’s Cutest Canine. Each round, dogs were placed in pairs and faced off in an online vote. Our 2024 winner, Nikki, was voted through each round and was crowned the Ulti-mutt Cutie of WNY.

Contact Ashley Bringenberg if you are interested in participating in and/or sponsoring Pooch Playoffs 2025. Her email address is hello@ashleybringenberg.com.

Ashley Bringenberg, left, owner of Ashley Bringenberg Photography presents a ceremonial check for $5,000 to the WNY Heroes’ Pawsitive for Heroes program.