New liquor store opens in Holley

By Tom Rivers, Editor Posted 25 February 2014 at 12:00 am

Photo by Tom Rivers – Jessica DeFazio last month opened the Happy Hour Liquor Inc., in downtown Holley at 30 Public Square. The store is open seven days a week.

HOLLEY – A Holley native moved back to her hometown and opened a new liquor store at 30 Public Square.

Jessica DeFazio, 28, sees lots of potential in Holley’s downtown, especially as more businesses open, drawing more traffic and customers who can visit several of the shops and restaurants.

She opened Happy Hour Liquor Inc. on Jan. 10. She said she sells “a little bit of everything,” from whiskey, wine, rum, brandy, tequila and scotch. The business is open seven days a week.

The site had been used as a pawn shop, which moved next door. DeFazio grew up in Holley and was living in Spencerport until she moved back. She said houses are far more inexpensive in Holley. That was one draw to come back to Holley.

“It’s small, it’s quiet, it’s comfortable,” she said. “I love it here.”

She said there are more businesses than people may realize in the community. She would like to see more people in the Holley area shop where they live rather than driving to Brockport.

DeFazio earned an associate’s degree in humanities and social sciences from Monroe Community College. She wanted to open her own business. She said the state Liquor Authority was helpful in approving her license, and Holley village officials also backed the business, including her new sign.

For more information on Happy Hour Liquor, visit