New business in Millville aims to be ‘source’ of local foods

Photos by Tom Rivers: The Hartway family last month opened the Sourced Market & Eatery. Darlene Hartway, center, is pictured with her children Travis Hartway and Katie Misiti. Travis oversees the bakery and gardens. His sister Katie is the kitchen manager and chef, while Darlene is the market manager.

By Tom Rivers, Editor Posted 20 December 2017 at 9:51 am

Sourced Market & Eatery is a showcase of local agriculture

MILLVILLE – A new business features the local agricultural bounty, from organic vegetables to locally raised beef. There’s even tangy jam and lemon curd.

The logo for the Sourced includes a moose that recognized the site’s previous history when it was Moose’s. The Hartway children, now adults, were kids when the business was Moose’s. They lived nearby on Mix Road and remember buying candy at Moose’s. This jar is lemon curd, which was prepared by Darlene Hartway.

Sourced Market & Eatery also serves up sandwiches, soups and baked goods that feature local ingredients.

“This is about knowing where your food comes from and who produced it,” said Darlene Hartway, who runs the business with two of her children. “We’re hoping to be a showcase. We have a lot of talented producers in our area.”

Sourced opened just before Thanksgiving. It is located at 12195 Maple Ridge Rd. The Hartways will have gardens at the site and grow vegetables within view of the store.

The family lived on Mix Road in Barre, running a crop and beef farm until moving about a decade ago to South Dakota. Darlene’s husband Charlie ran a farm milking 300 cows in South Dakota. Darlene ran a tea shop and served specialty dinners in Clear Lake, SD.

Another farmer offered to buy the farm and the Hartways welcomed the chance to move back home now that they are grandparents. Mr. Hartway also started a 40-cow organic dairy farm on Fruit Avenue.

Sourced on Friday welcomed customers to sample these jams.

The Hartways have seven adult children. Travis and Katie are part owners of Sourced. They both are Cornell University graduates with Katie earning a degree in applied economics and management. She worked for a large food service company out of college. She is the chef at Source and also manages the catering side of the business.

Travis earned a degree in bioengineering at Cornell. He enjoys experimenting with ingredients and makes many of the specialty bakery items while overseeing the gardens at Sourced.

Other Hartway siblings have indirect roles at the business. Brothers Nathaniel, Franklin and Justin Hartway grow vegetables at the Hartway Brothers Farm and some of their squash and vegetables are available at Sourced. Justin also works for Call Farms in Genesee County and Nathaniel works for McCormick Farms in Wyoming County.

Their sister Bailey is married to Robert Bannister, who runs Bannister Beef with his father Roger in Kent. Some of the Bannister Beef is for sale at Sourced.

The youngest Hartway sibling, Martha, recently graduated from college and is working as a caseworker for the Orleans County Department of Social Services.

The Hartways have returned near Medina, a community they see on the upswing. They like that their business is a just down the road from Medina in the country, across from a farm field.

Darlene Hartway and her family spent nine years in South Dakota running a 300-cow dairy farm before moving back to the Medina area. While in South Dakota, Hartway owned a tea shop and prepared specialty dinners in Clear Lake, SD. Her new business on Route 31A includes organic produce and many other locally grown foods and meat.

Darlene said the she better appreciates the diversity of WNY agriculture since being away. The region is home to dynamic fruit, vegetable and livestock farms – of all sizes.

“We really are in an abundant area here,” she said. “There is great, abundant food here.”

The farm has connections with organic farmers and other producers in the region. Hartway said the emphasis is on fresh and nutritious, without the food having to be transported hundreds and thousands of miles like many of the food items in grocery stores.

The site at 12195 Maple Ridge Rd. was known as Moose’s, which was an endearing spot to Travis Hartway and his sister Katie Misiti when they were children and going to the store for candy.

Sourced sells locally raised meat from McB’s Farm in Gasport, Baker Farms in Medina and Bannister Beef in Kent. Rabbit is on the left and pheasants are on the right.

Sourced includes a moose on its logo in honor of those roots.

The new store is much different. The menu is focused on local, sustainable agriculture. The gas pumps are gone. The Hartways used repurposed wood from a barn for countertops and sliding interior door.

Some favorites are emerging on the menu since Sourced opened a month ago. The muhle sandwich – egg, bacon, avocado and chipotle mayo – has been popular. The alces sandwich includes egg, sausage, cheddar and maple butter.

Some of the regular specials have included Chicken, Kale & Quinoa Soup; Noodle Bowl with Pork; and Nutella/banana Crepes.

For more on Sourced, click here.

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