Medina Tourism looking forward to busy summer season

By Ginny Kropf, correspondent Posted 28 May 2026 at 4:19 pm

Photos by Ginny Kropf: Jim Hancock helps Barb Gorham ready the Tourism Visitors’ Center for its season opening on Tuesday. The booth is now open from 10 a.m. to 4 p.m. Mondays through Saturdays until Labor Day, after which it will be open on Saturdays through September.

MEDINA – The Medina Tourism Committee is anticipating a record-breaking visitors’ season this summer, as they open the Visitors’ Center in Rotary Park.

Jim Hancock, chair of the Tourism Committee, and Barb Gorham who oversees volunteers for the Visitors’ Center, officially opened the booth for the season on Tuesday. Assisting them were Dawn Borchert, Orleans County Tourism director; Isabella Zasa, Tourism assistant; and Maureen Sanderson, tourism booth volunteer.

Medina’s Tourist Visitors’ Center in Rotary Park opened for the season on Tuesday. Tourist personnel on hand to help with the opening are, from left, Jim Hancock, chair of the Medina Tourism Committee; Barb Gorham, who oversees volunteers for the season; Dawn Borchert, Orleans County Tourism director; Isabella Zasa, tourism assistant; and Maureen Sanderson, volunteer.

Tourism is on schedule to have one of the busiest seasons in Medina this summer, with the return of 650 cyclists in July and the first-of-its-kind event in a small town – the Medina Triennial. The Triennial itself is predicted to bring 50,000 people to Medina from June 6 though Labor Day.

Hancock said they have 16 volunteers signed up for the season, but still welcome anyone who would like to become a volunteer.

“We can always use substitutes,” Gorham said.

This summer, the Arc GLOW is sending volunteers under the guidance of Tracey Hendrick with Arc’s Pre-Vocational Program and Terry Kingdollar with a Self-Advocacy group.

“This is a wonderful way for them to get volunteer experience and gain social and leadership skills,” Gorham said.

Gorham started as a volunteer five years ago, and last year offered to take over scheduling volunteers.

“I was surprised how many people come here, not only from all over the United States, but the world,” Gorham said. “We have had people from Argentina, France, England and Australia, as well as other countries.”

Maureen Sanderson is one of the dedicated volunteers.

“I love meeting people,” she said. “They always have an interesting story to tell.”

The Visitors’ Center first began in 2009, when they shared space with United Way on Main Street, then were located at City Hall for a time. Their move to Rotary Park came about after Tourism got permission from the village to use the Santa House as a Visitors’ Center during the summer.

The move proved to be a popular one, with hundreds of tourists visiting the site each year. Last year, 328 visitors signed the book, and there were many more who did not.

Volunteers work three-hour shifts, either from 10 a.m. to 1 p.m. or 1 to 4 p.m. Monday through Saturday until Labor Day.

Last year, for the first time, the booth stayed open on Saturdays during September, and that proved very successful, Hancock said.

“We will do that again this year,” he said.

Dawn Borchert, Orleans County Tourism director, and Jim Hancock, chair of Medina’s Tourism Committee, compare notes while assisting with the opening of the Tourism Visitors’ Center in Rotary Park on Tuesday.