Holley has new village logo, ideas to revitalize sites

By Tom Rivers, Editor Posted 22 October 2019 at 5:00 pm

Photos by Tom Rivers

HOLLEY – The Village of Holley unveiled a new logo last week that will be displayed on signs, the village website and other promotional materials.

Holley developed the logo with assistance from Bergmann Associates. The logo encourages active exploration of Holley – “Walk It. Bike It. Boat It.”

The village received a $165,600 state brownfield grant last year to develop revitalization strategy for the downtown business district, and other parts of the community.

Brian Sorochty, mayor of Holley, said the project is a planning grant for the village, and a chance to promote assets with the trail system, canal and waterfalls.

“This is a chance to revision Holley,” he said.

As part of that revitalization effort, Bergmann and village officials displayed renderings of possible projects in Holley, and asked people last Thursday to place stickers on concepts they support.

The village has been without a grocery store since Save-A-Lot closed on Sept. 17, 2016. Many residents say the community needs a grocery store. Bergman presented two concepts – a vastly remodeled store building or one where the current building is knocked down for a new build as a town center.

Village officials want to show the concepts to developers, who may be more interested in the project once they see a more modern look for the building.

The store is in Holley’s Brownfield Opportunity Area, which provides tax incentives for investment.

Holley would also like to add amenities by its canal park, including a facility where people could rent kayaks and bicycles. The park could also have spaces reserved for food trucks.

Some downtown improvements could include streetscape amenities (benches, crosswalks, trash, trees, etc.), facade upgrades, more signage that directs people to businesses, public parking and attractions. Additional parking could also be added to the Public Square area.

The village will work with Bergmann to see which projects have a good chance for grant funding and private investment.

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