Country Byways expands to all 4 GLOW counties

Orleans part of multi-county tourism promotion effort

Press release, Genesee County Chamber of Commerce

BATAVIA – In the world of destination marketing, collaboration is key to growing visitation, stretching marketing budgets and showcasing nearby attractions.

The tourism partnership of Genesee, Orleans and Wyoming is pleased to announce the long-standing “Country Byways of the Greater Niagara Region” now also includes Livingston County.

For more than 15 years the tourism promotion agencies in Genesee, Orleans and Wyoming counties have partnered to promote the three-county area to leisure and group tour travelers.

The three counties are part of the Greater Niagara vacation region, as designated by New York State Tourism. Being more rural than the Buffalo and Niagara partners, the three counties banded together to form a sub-region to better promote unique and complementary tourism assets.

With the addition of Livingston County, not only does that county’s rich rural asset complement this already successful program, but its “Finger Lakes Vacationland” designation by the state offers Country Byways the advantage of pairing two state tourism areas for a product that the traveling public will find as a great resource.

The new four-county program has just produced a comprehensive Country Byways Attractions Map.Visitors now have an easy-to-use reference tool for all of the things to see and do in the GLOW region. Attractions and activities are organized by theme and each section is mapped out for ease of understanding locations and proximity. (Orleans has a section on the site called “Take me to Lake Country.”

The initial 25,000 copies have been printed and distribution has begun. A reprint of 50,000 will be scheduled for February 2014.

In addition to the attractions map, the four-county area has partnered to produce a summer-long commercial on Time Warner Cable; enhanced the www.CountryByways.comwebsite; will attend consumer and trade shows; are partnering on print and online advertising; and has contracted with a group sales representative that is actively developing our rich assets in a design that is attractive to the motor-coach travel market.

Visit www.CountryByways.comto view the online brochure, or send an email to Visit@CountryByways.comto have the printed brochure mailed to you.