Community Action takes the Ice Bucket Challenge
By Sue Cook, staff reporter
ALBION – In the last few months, people worldwide have been doing the Ice Bucket Challenge and today Community Action in Orleans County got in on the action.
The Ice Bucket Challenge is a viral marketing campaign for the ALS Association to raise awareness of ALS, a lethal neurodegenerative disorder also called Lou Gehrig’s disease. The challenge involves a person filling up a bucket with ice water, they get someone to film them, then they challenge other people to do it followed by dumping the water over their head. A person can opt out by donating money.
It’s become very popular to make a video of the challenge and still donate money to the cause. Several celebrities have joined in the challenge including Liam Hemsworth and Robert Downey Jr. As of Friday, the ALS Association has raised $112.4 million dollars which will go toward patient care and research.
“We had this brainstorm that we would gather as many staff together as possible to do this Ice Bucket Challenge,” said Annette Finch, director of community services for Community Action. “We felt that being in the community and being community-minded, we should do something for another charity.”
On a chilly Saturday morning 10 employees from Community Action in Albion took the challenge together. (Click here to see the video.) The group challenged all other Orleans County transportation services to do do it, too, and lined up in front of a Community Action bus during the challenge to drive the point home.
“This is just to show awareness of ALS and how severe it can be,” said Theresa Price, a Head Start employee. “A couple years ago I didn’t know what it was until I did a walk with my niece. She explained it to me and what it is. This is to show awareness and get it out there how serious this is.”
Community Action will be making a donation to ALS through the Community Action Angels in Action fund in the near future, though they have not determined an amount yet. Many of the participants will also donate on their own as well.
“I’m very proud of the staff for coming out on a cold, rainy Saturday to do this for charity,” Finch said. “That’s what we’re all about here.”