Arc GLOW hires PR director from Orleans County

By Tom Rivers, Editor Posted 18 January 2023 at 12:19 pm

BATAVIA – The four-county Arc GLOW has hired an Orleans County resident to serve a public relations director.

Lisa Bors

Lisa Bors will lead the agency’s efforts to increase community awareness and private support. Arc GLOW serves about 2,000 developmentally disabled residents in Genesee, Livingston, Orleans and Wyoming counties.

“Lisa has a lot of great energy and valuable experience,” said Martin Miskell, Arc GLOW executive director. “She’s a wonderful addition to our management team.”

Bors and her husband, Hans, reside in Orleans County. She earned an associate’s degree in non-profit management and a bachelor’s degree in business administration from SUNY Empire State College, and brings with her over 20 years of experience in public relations and development in higher education.

“Arc GLOW is an incredible, family-driven organization empowering people with disabilities of all ages to be valued members of the community,” Bors said. “I look forward to sharing our mission and vision and working to increase community awareness and private support.”

The position of public relations director coordinates efforts to educate community partners on services offered by Arc GLOW throughout all four counties; takes the lead on fundraising efforts through private donations, grant and foundation solicitation; builds meaningful connections with a variety of stakeholders to support the mission to encourage community members to take action, for example through attendance at events, donations, gifts and agency advocacy.