Youth continued to be bombarded with tobacco messages through deceptive advertising

Editor:

The statement “youth have seen enough tobacco” is the slogan for Seen Enough Tobacco Day, an annual day of action held on October 13 in New York and led by youth members of Reality Check.

It highlights the billions of dollars the tobacco industry spends on marketing, which studies show increases the likelihood of young people starting to use tobacco products.

Despite federal regulations on tobacco advertising and sales to people under 21, the tobacco industry continues to use sophisticated and targeted marketing tactics to attract young people.

One deceitful tactic involves using appealing flavors in their products, including e-cigarettes and nicotine pouches, to attract new, young users. The vast majority of underage e-cigarette users report using flavored products. You can’t miss the huge window ads and counter displays in convenience stores in our area, bombarding young people who shop there with an ever-increasing number of enticing flavored tobacco products.

The tobacco industry also heavily promotes e-cigarettes and nicotine pouches on social media platforms like TikTok and Instagram, where age restrictions aren’t closely monitored. Studies show frequent social media use is linked to a higher risk of youth starting to use tobacco products.

In stores, tobacco products are often placed in highly visible areas, like near candy displays, or promoted with price discounts that appeal to younger people. The industry uses bright, colorful imagery on packaging and has historically used branded promotional materials and sponsorships of social events to appeal to youth.

The Seen Enough Tobacco movement is part of broader anti-tobacco efforts that have been successful in reducing cigarette smoking among youth. However, the rise of new products like e-cigarettes and nicotine pouches presents a new challenge. Join the voices who have seen enough tobacco marketing and are saying something  about it – on October 13 and beyond.

Brittany Bozzer

Reality Check Coordinator for Tobacco-Free GOW