CBS highlights Albion woman as social media star
Diane Shiffer among ‘grandfluencers’ who are 60-plus with enormous followings
CBS Sunday Morning today featured Diane Shiffer of Albion who has about 1 million followers on both Instagram and TikTok. Shiffer’s uses the hashtag: “YourChubbyVintageNana.”
ALBION – CBS Sunday Morning today highlighted social media who are 60 and older with enormous followings. Diane Shiffer of Albion is among the “grandfluencers” with a massive following on both Instagram and TikTok.
Shiffer, 68, is a retired educator and social worker. She started to go viral on social media during the pandemic in 2020 when she posted short videos of her in daily life – baking, sewing, doing household chores, sharing words about kindness, and showcasing some of her vintage finds, such as potholders.
Shiffer told the story to CBS about how she first went viral. She accidently took a time lapse video of her doing her hair. She posted it on social media and amassed about 2 million views. She also suddenly had hundreds of thousands of followers.
Shiffer uses the hashtag: “YourChubbyVintageNana.” She speaks directly to her followers in her videos, calling them “my sweeties.”
Instagram: These screenshots from Diane Shiffer’s Instagram account show posts of her doing a household task of the laundry, left, and then her making an announcement she will be writing a book and welcomes title suggestions.
CBS correspondent Faith Salie said Shiffer’s “soothing voice and infectious laugh” are a big part of her appeal. Salie said about Shiffer, “spending time with her feels like a warm hug.”
Other “Grandfluencers” with a large social media following have used that to make big money by promoting products. Shiffer hasn’t done that. She announced she does have a book deal focusing on her messages of kindness to others and oneself.
Shiffer about a year ago did something out of the norm. She asked her social media followers to donate to a family in Medina that suffered a tragic loss. Those followers responded in a big way, donating $100,000 to a Medina family that suffered heartbreak with a miscarriage and then a hospitalization.
Click here to see the feature on CBS Sunday Morning.
