Thistle Ridge gets creative to bring in customers during January doldrums

Photos by Ginny Kropf: (Left) Rob Klino, owner of Thistle Ridge at 418 Main St., Medina, pours a cup of hot cocoa for shopper Donna Irneweine of Albion, during his Shop, Sip and Win days on Friday and Saturday. (Right) Rob Klino stands among his collection of MacKenzie-Childs home decor in his Main Street store.

MEDINA – When it comes to creative marketing, Rob Klino has hit on the perfect way to entice customers out in the cold weather, while helping to promote a similar business in Medina.

Klino, owner of Thistle Ridge, came up with a unique idea to spruce up business in January, when things are usually slow.

He contacted Danette Oakes, who owns Filomena’s Favorites at 4237 South Gravel Rd., and is really a competitor, and asked her to join him in a new, fun way to drum up business.

He devised “Shop, Sip and Win,” in which he and Oakes each set up a hot cocoa bar in their stores. Shoppers walk in either store, shop, look around, have a cup of hot chocolate and a sweet snack and then fill out an entry, which they take to the other store and deposit in a drawing to win a $20 gift card.

“The customers loved it and it has been very productive,” Klino said.

Both he and Oakes said business has been unusually brisk both Friday and Saturday.

Danette Oakes, founder of Filomena’s Favorites at 4237 South Gravel Rd., holds portraits of her mom and dad, in whose store in Perry she learned how to treat customers as a child. The Walt’s Men and Boys Wear sign, under which she is standing, was the sign that hung on her parents’ business. Oakes partnered with Rob Klino in his Shop, Sip and Win event this weekend.

Donna Irneweine of Albion came into Thistle Ridge with her friend, Vickie Robinson of Lyndonville.

“We have been doing business with Rob for a long time and love to come in here and shop,” Irneweine said. “We are big followers of his estate sales. There are lots of treasures here, and we usually find something we want.”

Saturday was no exception, when Robinson spotted to antique metal boxes, which she had to have.

After enjoying a cup of hot, delicious cocoa, they were on their way to Filomena’s Favorites.

Klino opened Thistle Ridge in May 2023. He is planning to expand the consignment business and his line of MacKenzie-Childs home décor, which he describes as “primitive, farmhouse fabulous items.”

At Filomena’s Favorites, named after Oakes’ grandmother, she explained she got her first taste of working in a store when she was 8 or 10 and helped in her parents’ store, Walt’s Men and Boys Wear, in Perry.

“I started doing crafts and selling them when I was 21 and I’m 60 now,” she said. “I was on East Center Street and ran that for four years, then I purchased this building, which will be five years in August. I just love it here,” she said of the location, which used to be the Mill Run Restaurant.

Oakes was overjoyed that Klino reached out to her to participate in his promotion.

In May, June and July, Oakes runs a big flea market there, followed by an antique and homemade primitive show in September. She has added a mini shed with collectibles, she calls “Crabapple Creek,” and eventually wants to have a little village of single shops.

“I love Rob’s idea of ‘Shop, Sip and Win,’” Oakes said. “It is the first time in the eight years I’ve been in business someone has asked me to participate with them.”

She said she always tries to help anyone who needs it, so it is heartwarming someone wanted to help her. She sells candy bars to benefit PAWS Animal Shelter and spring bouquets for Hospice.

It’s a sure bet both Klino and Oakes will be receptive to trying Shop, Sip and Win again on a cold January day.