Governor urges ‘Shop Small’ at independent retailers during holiday season

Press Release, Gov. Kathy Hochul’s Office

Governor Kathy Hochul today encouraged New Yorkers to support local businesses during the holiday shopping season by highlighting the critical role New York’s small businesses play in building vibrant communities across the state.

On Nov. 30, New York will mark Small Business Saturday to celebrate the significant impact small businesses have on local economies across the state. In honor of the day. Governor Hochul is taking the opportunity to emphasize how choosing local retailers, restaurants and service providers creates a ripple effect of economic growth throughout New York’s communities.

“Every purchase at a local shop or family-owned business ripples through our neighborhoods, creating jobs and opportunities that strengthen the fabric of our communities,” Hochul said. “As the daughter of a small business owner, I witnessed firsthand how these enterprises serve as anchors of community life. This holiday season and on Small Business Saturday, I encourage New Yorkers to invest in their communities by shopping local – because when our small businesses thrive, all of New York thrives.”

Small Business Saturday celebrates the innovation and dedication of small business owners, encouraging New Yorkers to support local shops and services throughout the bustling holiday season. Small businesses – defined as those with fewer than 100 employees – represent 98 percent of all businesses in the state, employing nearly 40 percent of the private-sector workforce.

In the retail sector alone, New York is home to more than 71,000 stores, with nearly 79 percent – approximately 55,000 – being independent local retailers. These enterprises are vital economic engines, with retail establishments contributing $40.1 billion in wages in 2023 and projected to generate $507 billion in sales in 2024, providing over $20.3 billion in State sales tax revenue.

Of New York’s small businesses, about 8.1 percent are retailers, forming an essential part of our local economies as they drive community growth, foster neighborhood identity, and keep billions of dollars circulating within our communities.

Ways to Support Small Businesses Every Day

• Choose Local Retailers – Opt to shop at independently owned stores in your community. Your patronage helps sustain local jobs and keeps money circulating within the local economy.
• Shop Online Locally – Many neighborhood businesses offer e-commerce options. Check if your local shops have websites or participate in digital marketplaces that facilitate local delivery or pickup.
• Buy Gift Cards – Purchasing gift cards from local businesses—whether it’s a favorite eatery, boutique, or service provider—provides them with immediate support and encourages future visits.
• Explore Farmers’ Markets – Even during colder months, many farmers’ markets continue indoors, offering unique, locally made products. From handcrafted items to seasonal foods, it’s a great way to support local producers.
• Shop Taste NY – Support New York State’s farmers, producers, artisans, and craftspeople by visiting Taste NY Welcome Centers across the state or ShopTasteNY.com. Explore specially curated holiday gift baskets and unique New York-made products that showcase the best of what local businesses have to offer.
• Dine Locally – Visit or order takeout from neighborhood restaurants and cafes. Your support helps sustain these establishments and the jobs they provide.
• Spread the Word – Share your positive experiences with local businesses on social media and review platforms. Personal recommendations are invaluable for small businesses seeking to grow their customer base.
• Opt for Store Credit – If you need to return an item, consider accepting store credit instead of a refund.